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People Are a Company’s Greatest Asset

January 31, 2013 | Client projects | by Josh

It was up to us to tell their great story…

Corporate films traditionally define a company’s public presence, success, and accomplishments by their contribution in products and dollars. People are also generally valued in terms of their productivity and capital return. However I see the story a bit differently. This is due to my realization that a company’s public presence, success, and accomplishments are actually, in large part, a product of the character of its people.

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Last month, the Canadian Mining Hall of Fame asked us to create four films profiling the 2013 inductees, which were to be shown during the induction ceremonies held annually in January. The four inductees have all accomplished amazing things in the world of mining, with an endless list of companies, projects, and financial successes tied to their names. These people are: Pierre Lassonde, Jim O’Rourke, Charles Fipke, and Gerald Grandey.

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The key to the films, however, was not to merely communicate their lengthy resumes, but to show the humanistic and individual characteristics behind the accomplishments themselves.

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When you do this, you find that a person’s personalities, interests, passions, and hobbies, outside of their careers, run parallel if not greatly contribute to his/hers
successes in life and business.

Like the Canadian Mining Hall of Fame inductees, everybody at the end of the day has a story. This is theirs…

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Josh

Josh

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