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Hudbay Minerals

Centennial of the Flin Flon Ore Discovery

The discovery of an extensive ore body in 1915 created the community of Flin Flon and served as the foundation for Hudson Bay Mining and Smelting Company. A bountiful source of work during the tumultuous depression era, Flin Flon would go on to become a multi-generational town and globally-recognized mining region.

Purpose

In order to commemorate the 100th anniversary of the ore body’s discovery, Hudbay Minerals commissioned a film to be screened at its 2015 AGM that celebrated the fused history of both the company and the town.

Strategy

After pre-interviewing key subjects, filming locations were selected to include both the natural work environments of the interviewees and the unique landscapes of Flin Flon. In a fortuitous twist, the dedicated archiving of Flin Flon’s history enabled access to contextual photos that added depth to the biography.

From a story standpoint, the inclusion of two local historians was essential to showcase the depth of Flin Flon’s roots. Long-time residents themselves, the genuine passion the historians have for their hometown is palpable. With its unique geography and relative isolation, the DIY spirit of Flin Flon is threaded throughout the piece and is at the core of its storied place in Canadian history.

The Outcome

In addition to exploring the 100th Anniversary amongst the 2015 AGM attendees, the finished film has a second life as a historical record of the long relationship between Flin Flon and Hudbay Minerals.

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