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City of Toronto

Toronto House Digital Exhibit

The Toronto City Hall rotunda transformed into a pavilion called Toronto House for the 2015 Pan Am and Parapan Am Games. Toronto House’s interactive displays showcased why the city is a great place to live, work and play.

Purpose

We were commissioned by the City of Toronto and Interactive Ontario to produce a video as part of the Toronto House pavilion. Due to the expected crowds of tourists, dignitaries, and local visitors, they were looking for an inspiring video component to the interactive exhibit. The city gave us creative freedom, with the exception that it couldn’t be a typical tourism piece.

Toronto House digital exhibit by Silverpoint Media

Strategy

The Toronto House Digital Exhibit captures 24 hours in the life of Toronto and expresses the spirit of the city as it progresses through the course of a day. Weaving together imagery from Toronto’s incredibly diverse neighbourhoods, architecture, green space, culture and residents, Toronto House immerses the viewer in a personal and layered city beyond traditional visuals.

One of the greatest challenges was working with the canvas on which the video would be projected – a 320° balcony wall in the City Hall rotunda. It wasn’t our first cylindrical video display, but working in a space where nothing could be moved, with ever-changing ambient light, was new. The canvas size was approximately 11000 pixels wide and 350 pixels high, making it a 220:7 ratio. We brought in SenovvA Canada to manage all the technical aspects of the projection.

With only 10 shooting days to capture a list of over 50 locations, the planning played an integral part of the pre-production process. We worked tirelessly with locations all across the city to gain permission and coordinate shooting times, from the Art Gallery of Ontario all the way to local small businesses like Za Pizzeria. Using Pinterest boards as inspiration and references, we built shot lists of each location and suggested angles and compositions that would work with the unique canvas size.

The entire 5-minute video was edited and designed using After Effects, as it was a motion graphics-heavy video. The finished installation has been sourced from 4000 clips, incorporating over 100 vantage points across our geographically and culturally big city.

Shooting across the city

The Outcome

The pavilion was revealed on July 10th, the same day as the 2015 Pan Am Games opening ceremonies, and projected for 5 weeks straight as thousands of visitors passed through Toronto’s City Hall. The success of the installation has led to the production of a 1920 x 816 version so the City of Toronto could play it in more conventional ways during travels, shows, and meetings. View the 1920 x 816 version below.

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