From Core to Pour
This film won a Platinum Hermes award and a Silver Telly award in 2015 in Corporate Image and Motion Graphics categories. Both are the highest honours within each of the Award competitions.
Detour Gold was in need of a tool that illustrated their mining process in an informative and interesting way to attract potential recruits and investors. The final vision would have the audience gain not only an understanding of the process of extracting rocks to refining them to gold bars, but obtain insight into a company that is both exciting and innovative.
The challenge was to translate a complex and technical process into an efficient and effective way of understanding it. By reducing each step of the process into it’s most fundamental form we were able to design an engaging and informative piece through symbology and illustration. The video is reminiscent of a textbook coming alive with motion graphics and animation.