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Unionville High School

Mastery of My Passion

2017

Since 1985, Unionville High School has been the secondary school of choice for advanced arts in York region. As part of the school’s push towards appealing to potential students online, the Arts Unionville program reached out to us to produce a commercial that highlights their visual arts, music, dance, and drama specializations.

Purpose

Our intention with this film is to promote Unionville High School as a premier arts school.

Strategy

We follow a student from each discipline as they work to realize a large multidisciplinary performance. Students come to the school possessing raw talent and a passion for their craft, but it is at Unionville High School where this talent is fostered and shaped into greatness. Our aim with this film is to inspire prospective students with artistic promise in dance, drama, music, and visual arts to consider Unionville as their school of choice. To do this, we had to transcend the usual approach of selling the features and benefit of the school and instead connect audiences with a feeling. In each frame, the air is thick with a sense of the raw and kinetic devotion to their craft and a venerable sense that these students are poised for greatness. Every element of the film from the voice-over right down to the lighting, was designed to convey this visceral and palpable raw passion that these students possess as it is shaped into greatness.

Silverpoint Media - Unionville HS BTSSilverpoint Media - Unionville HS BTSSilverpoint Media - Unionville HS BTS

Outcome

The client has begun using the film for promotion across their website, various social media channels and affiliated networks for the 2017-2018 school year.


C R E D I T S

Director: Stan Yamashita
Co-Director: Nathan J. Haynes
Writers: Stan Yamashita, Joanne McConnell
Producers: Michelle Lee, Keith Chang
Cinematography: Stan Yamashita, Nathan J. Haynes
Sound Recordist: Alexander Bullen-Genis
Editor: Nathan J. Haynes
Production Manager: Rona Chavez Leon
Production Assistant: Alexander Bullen-Genis
Mastering: Wayne Cochrane
Music: Risk by Steven Gutheinz, Higher by Chad Lawson

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